Remember two years ago when your marketing team focused on HubSpot social media and and email campaign management to drive leads? Then passed the leads over to sales to take over the process? It was a linear, ubiquitous funnel with distinct stages.
Sigh, those days are gone. That's blocking an tackling now. Marketing and sales have merged. There is a multi-pronged, multi-intent intent based funnel driven by technology. It has closed loop and encapsulates post purchase relationships. AI and enhanced technology integration have made it possible for non-IT teams to create and manage this adaptable revenue funnel with:
Dynamic, customized AI assisted content creation
Concurrent, digital outbound outreach (chat, voice, mail)
Automated response to inbound interest (web-form, mail, chat, voice)
Enhanced pre-qualification of leads
Lead enrichment for qualification, segmentation and targeting
Quick integration between CRM, demand management and other funnel systems
This can now be done faster, cheaper and at any scale desired. But what do you really need based on your strategy, budget and target ROI?
