Hire a Fractional CMO

CMO Role in the New Age of Digital Marketing

Marketing, Sales and Technology are One - The Role Has Changed

It's More Than Digital Marketing

Remember two years ago when your marketing team focused on HubSpot social media and and email campaign management to drive leads? Then passed the leads over to sales to take over the process? It was a linear, ubiquitous funnel with distinct stages.

Sigh, those days are gone. That's blocking an tackling now. Marketing and sales have merged. There is a multi-pronged, multi-intent intent based funnel driven by technology. It has closed loop and encapsulates post purchase relationships. AI and enhanced technology integration have made it possible for non-IT teams to create and manage this adaptable revenue funnel with:

• Dynamic, customized AI assisted content creation

• Concurrent, digital outbound outreach (chat, voice, mail)

• Automated response to inbound interest (web-form, mail, chat, voice)

• Enhanced pre-qualification of leads

• Lead enrichment for qualification, segmentation and targeting

• Quick integration between CRM, demand management and other funnel systems

This can be done faster, cheaper and at any scale desired. But how much do you really need based on budget and target ROI? Is your marketing team ready to take on these challenges? Are you leaving money on the table?

You don't need to hire a new marketing team. A fractional CMO can provide fresh thought, leadership and hands on support as an integrated member of your team.

Fresh Marketing Insight, Less Stress

Embed a Digital Savvy Marketing Leader in Days

Why you Need to Outsource Marketing Management

Fortune 500 companies hire the top-tier talent at top pay. They have an IT department that integrates multiple, complex marketing and sales systems. They throw money at the problem, but centralize marketing to share the cost across the enterprise. For mid-sized and smaller businesses, “buying your way out of the problem” is not a viable option.

Marketing activities are often given to administrative staff, interns or lower paid marketing staff. They are often buried in multiple roles and never get to develop the new skills needed to help your company adapt to today's digital marketing environment. This leaves potential market share and revenue on the table. Especially if they can't create a ubiquitous funnel with sales.

An XL Growth fractional CMO can bring digital savvy marketing leadership to your team. A part time fractional CMO can help you grow without a top-heavy organization, expensive marketing agency or full-time CMO on staff. A part-time CMO provides you with the insights and reporting you need, without the high price.

Marketing Role Customized to Your Needs

Fortune 500 companies hire the top-tier talent at top pay. They have an IT department that integrates multiple, complex marketing and sales systems. They throw money at the problem, but centralize marketing to share the cost across the enterprise.

For mid-sized and smaller businesses, “buying your way out of the problem” is not a viable option. Often marketing activities are assigned to administration staff or interns. You might engage an agency to assist with campaigns or creative design. They never get close enough to your business to understand it and have no accountability for performance.

The XL Growth fractional CMO is an extension of your team. Not project based, they will monitor what is most needed by your business monthly and adjust as needed.

Fractional CMO Capabilities

• Digital Marketing and Revenue Funnel: Assess, design, implement and manage the digital revenue funnel.

• Strategic Planning: Define and lead short- and long-term marketing strategies aligned with company goals.

• Campaign Management: Build and manage multi-channel campaigns, including SEO, paid media, email, social, and content marketing.

• Problem Solving: Diagnose bottlenecks and remove obstacles that slow down growth.

• Team Leadership: Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives.

• External Collaboration: Coordinate efforts with trusted agencies, contractors, and technology partners.

• Market Analysis: Track industry trends, customer behavior, and competitor activity to identify opportunities for expansion.

• Customer Experience: Improve every stage of the customer journey, boosting satisfaction, retention, and loyalty.

• Data & KPIs: Establish clear metrics, reporting systems, and accountability measures so your team operates with focus and transparency.

Short Term Benefits but Long-Term Focus

We work with you to strengthen your internal capabilities. Once your process is fully implemented, you can retain your fractional CMO to manage the process or turn it over to one of your people. We can even help you hire a marketing manager when the time is right. This process takes time, but the system will become a vital asset to your business. We recommend you retain your fractional CMO to coach and manage your staff, but you are free to take the system created and run with it.

Key Benefits of a Fractional CMO

Increase Revenue with Accountability

The XL Growth fractional CMO understands that marketing's role is more than market share, clicks, opens and likes. It's about impacting revenue. This includes right sizing people, tools, technology and budget to drive ROI. They stay around to work on whatever is most critical for your business over time. They are an extension of your team, not a one project and done consultant. They have skin in the game just like you do.

Get Top Talent at a Fraction of Cost of a Full-Time CMO

You get a digital marketing expert at a fraction of the cost of the below-average marketing manager you can afford. Deep experience and a proven method allow the fractional CMO to focus on what really moves the needle. This saves you time and money.