Is your sales team member wired right for their role?

Two sales people can have the exact same training and mentorship. Why is one better at lead generation? Why is the other bad at lead generation but a great closer? Why is one a great salesperson but a terrible manager?

Issues could be lack of skill. It could also be lack of mentoring. But often it's about behavior! Nature or nurture doesn't matter. People are wired with different behavioral patterns. Optimizing your sales team roles with their natural behavior significantly boosts performance.

Using the DISC model to assess new hires or current sales team members can make a big difference to your business. Imaging knowing how a new sales rep will perform before you make an offer!

The DISC Model: Understanding Human Behavior

The DISC model, developed by psychologist William Moulton Marston in the late 1920s, is one of the most widely used tools for understanding human behavior. It breaks down the way people interact, communicate, and approach challenges into four main styles: Dominance, Influence, Steadiness, and Conscientiousness.

Unlike some personality assessments, DISC doesn’t measure intelligence or emotions—it focuses on observable behaviors and communication preferences. That makes it especially valuable in workplaces, leadership training and sales.

Optimize Hiring and Sales Team Performance